Being in front of the camera with editorials and other photoshoots, Porscha Woodard gained an interest in being both the muse and the designer. With her passion for fashion and heavy resume within the industry, this self-taught business woman shifted from a model to a lingerie designer. Her self-titled collection Porscha Starr, has been featured in music videos, photoshoots and television. Now it is a heavy contender for lingerie empires like Fredrick’s of Hollywood and Victoria’s Secret.
Around five-years-old, Woodard had the eye for fashion. She enjoyed playing dress up with her mom’s clothes and chose outfits for her dolls. Though she took an interest in her mom’s outfits, she gives credit to her grandma for inspiring her fashion sense. Covered in fur coats and extravagant accessories, Woodard’s grandma inspired her love for fashion and eye for luxurious pieces.
Her fashion career continued in 2011, when she became a model. Her work included modeling for print, music videos and walking in runway shows. Though she loved the experience she saw it as a hobby that she gets paid to do.
“All of the sudden, I realized I did not want to be in front of the camera anymore,” Woodard said.
“I wanted to be behind the camera and work with the business side of fashion.”
With this realization she decided to start her own fashion line. Her first step was to decide what line of fashion she wanted to go into and how to do it.
Self- Made Businesswoman
The fashion industry is built by a collaboration of artists including models, designers, creative directors and more. It is no surprise that models are taking their talents to the creative teams behind the outfits. From the fabulous model Kimora Lee Simmon’s shift to designer and creative director to the iconic Iman’s move as a curator for an accessory and jewelry line; Models are immersing in all forms of the industry.
After modeling for a few years, Woodard was interested in starting her own clothing line. Most people would come into the industry with hesitation to start off their journey in the industry. Woodard on the other hand jumped right into it. Her first step was choosing a line of clothing to get into. After modeling for various shoots with the theme of lingerie, she developed the eye for spotting great sexy items.
“I always been a believer that sexy sales,” Woodard said.
“We live in a world that people looks as things sexy as hot. So I thought it was a good idea to go into selling lingerie, because they are always advertising sex on television, film and music videos.”
Besides the target audience, Woodard herself loves lingerie and been interest in it since she was young. She was obsessed with watching the lingerie fashion shows from Victoria’s Secret and looking into the products of Fredrick’s Hollywood and Trashy Lingerie.
In order to start her business, she got into contact with wardrobe stylist for industry advice, after she went into wholesale. Wholesale is selling large quantities of products retailed and made by others. This is usually the first step for curators to make profit in the fashion industry, especially if they do not have experience with designing and sewing. She opened her own showroom in Downtown Los Angeles, and started studying business at Liberty University. She took the course online but, learned even more being in the real world. While working in her showroom she had hands on experience with the industry that students do not really get the chance to see within a classroom.
With her showroom, Woodard was prepared for the industry even before her fashion journey started. She went from wholesaling and retailing to creating her own lingerie collection.
She hired a team of designers from FIDM in Downtown Los Angeles. The fashion school allows people from the fashion industry to post jobs and internships on their career board. Woodard did so and ended up hiring FIDM alumni costume designers, photographers, and professional models from Model mayhem. She also found stylists from the industry that she previously met as a model. She went through several different pattern makers and designers however; it was a struggle to find a solid team. Her new designer squad became a unit and the team moved as one.
“The hardest part was to build a solid team to believe in my vision and bring it to real life,” Woodard said.
Being involved in the industry, Woodard networked with carious people within the industry. Even she agrees that modeling made it easier to shift her career into business mode. With networking handled and a solid team built, Porscha Starr shined throughout the industry and is growing day by day, along with Woodard’s growing industry.
Mixing Business & Motherhood
Porscha Starr is growing with an effective team and beautiful lingerie for various occasions. Not only does Woodard want to focus on the branding she also cares deeply for the products she is selling.
“One of the main things I focus on with designing lingerie is comfort,” Woodard said.
“I want the girl who wears my clothing to not only feel sexy; but, to also get her money’s worth in the outfit she loves.”
Woodard herself is a huge fan of lingerie and appreciated how it makes her feel. To her it is the closest thing to comfortability because it is the one thing a woman can wear and be almost naked without being naked. Like swimwear, she feels that wearing less makes women feel like a million bucks and it gives women a certain amount of confidence.
Her brand designs lingerie that is perfect for under garments and sex appeal. The brand features a complete line of lingerie, costumes, club wear, hosiery and leather. The brand is growing and being featured in music videos, showrooms, editorial shoots and more.
“Her style is daring and creative,” photographer Arthur St. John said.
“ She is not afraid to experiment and thinks outside the box. I loved working with her.”
When she is not working on the brand, she is also tangling her time to her family’s business. She recently moved back to California, to manage her little brother’s music career and video shoots. She also is focusing on her one-year old daughter’s growing brand. Little Isis Chanel Chambers, Woodard’s daughter and new business partner is following her mother’s footsteps. This one year is juggling a career as a model, gymnast, dancer and fashionista. Every day is something going on for this business and family woman. Though frightening for most, Woodard loves the thrill of juggling three businesses.
“I think its I always had a crazy drive and I always want to do stuff,” Woodard said.
“I love being involved in all of the things I am working on and my daughter is the person that keeps me motivated and continuing to do better.”
Currently, Woodard is trying to work on the brand an increase the publicity of the lingerie line. They plan on working with style house for more styling shoots and music videos movies commercials.
“I would like to be in the competition with Victoria’s Secret,” Woodard said.
“I also want more people and more awareness of the brand. Overall I just want everything on a bigger scale from shoots to sales, more everything.”