9/10/2019 0 Comments
In celebration of West Coast's hip-hop scene, Red Bull collaborated with LA rapper Buddy for his first headlining show Holla At Ya Boy at the Hollywood Fonda.
Hip-Hop is shifting for the better as new voices are finally getting the recognition that they deserve. With this shift, a new form of rap has been brewing. The combination of rap storytelling, gospel and artistry have pushed forward a new category of hip-hop and its leading cast of rappers such as Buddy, Smino, Saba and many more. Though still growing, Buddy's career has caught a lot of attention recently. From early collaborations with music's finest to even a star-standing spot on J.Cole's collaboration album Revenge of the Dreamers 3, 2019 is the year for Buddy. To celebrate his success and his birthday, Buddy partnered with Red Bull to throw his first headlining show "Holla At Ya Boy". This show explored the growing career of Buddy and showcased the talents of him and his friends. All of the artists also decided that proceeds for the show would go back to Buddy's hometown Compton.
Simmie Sims III (Buddy) comes from a religious background, and his father was the church's preacher and choir director. This musical upbringing influenced him to be a part of his school's plays and musicals. His interest in musicals was not the standard Compton-boy upbringing but, this artsy influence allowed Buddy to be recognized for his talents at an early age. The singer-rapper caught the ear of Pharrell and at the age of 15, Buddy was signed to Pharrell's hip-hop collective I am OTHER. After working with The Neptunes, he went onto collaborate with several artists such as Nipsey Hussle, Chance the Rapper, A$AP Rocky and more.
The Fonda Theatre is one of our favorite locations due to the larger stage and smaller crowd setting. It is nearly impossible to not see the stage from any location within the room. Crowds of people gathered outside for the inexpensive show which promised amazing acts Buddy and a couple of friends. As the sold out crowd made their way into the venue, a line of people went toward the bar to order Red Bull infused styled beverages (all named by Buddy of course). There was a small photo opp at the beginning of the venue. Fans made their way inside the Fonda theatre and were greeted by Dj Ceddy Ced.
After a couple of tunes from Ced, The first artist on stage was Oakland rapper Guapdad 400. The artist took advantage of his stand-alone set performing singles from his growing discography.
Lucky for fans the wait for the next artist wasn't too far away. Suddenly, the man of the hour Buddy appeared on the stage to perform an energetic 90-minute set. Buddy showcased music from critically acclaimed releases Harlan and Alondra and Idle Time. These hits included "Type of S**T," "Real Life Sh*t," and more. As the show went on Buddy decided to go for an unusual itinerary by bringing out artists one by one during songs the artist were specifically on. He brought out Kent James, Inglewood SIR, and Boogie to perform his fave songs from their respective albums. As the night got later, more of Buddy's friends appeared on stage to perform their new wave of music. Buddy brought the energy from nine until midnight and the crowd loved every minute of it. Our highlight of the night, however, would be the Dreamville portion of the concert. Reuniting after the amazing summer drop of Revenge of the Dreamers 3, the artists featured on the album made their way to the event. Buddy, Guapdad 400, Bas, and Smino performed hits such as "1993" and "Wells Fargo".
What these artists continuously bring to the stage, once again proves that this generation of rap should not be taken lightly. By blending gospel, rap, and soul -artists like Buddy are changing the pace of the music industry. We for one are excited to finally see something different and appreciate the amount of recognition these artists are receiving.