Rapper Chief Keef proves to fans that 2019 will be his year after a new mix tape release and performance at Santa Ana's Observatory.
"Did the beat go off?" No one had to ask that question after rapper Chief Keef took over the stage on Jan. 16th. Keef performed favorites such as 'Faneto", "Love Sosa' and "Don't Like" for over 75 fans at the Santa Ana Observatory. Coming fashionably late, of course, Keef kept the audience satisfied for the end of that Wednesday night. With his release date for his new mix tape being Jan. 18th, Keef also decided to give attendees a sample of what is to come. After attending the performance and constantly playing both new and old records from the artist I am finally reminded and upset about the lack of love that SOSA gets as a rapper. Here are my five reasons why Chief Keep needs more appreciation !
1. Amazing Performer
The Observatory was my first experience watching Chief Keef live. I attempted to see him perform at the major Los Angeles hip hop festival, Rolling Loud. Unfortunately, after waiting 45 minutes in the cold surrounded by anxious fans, I realized that his set was definitely not happening. I admit, I felt defeated and disappointed as a long term fan of the rapper. 'How dare he abandon his fans", I thought. Lucky for me, I was able to spot his next California appearance, the Santa Ana Observatory. Now the Observatory is known for two things: their cheap tickets and hours of sound cloud rappers' performances. So the majority of the time was dedicated for up and coming rappers to display their skills. Hour after Hour, the crowd shouted: "We want SOSA !" Finally, at 11 P.M., Glo Gang artist Tadoe came out as the introductory artist. Performing his top hits, Keef suddenly appeared to perform his cult classic "Faneto" (I'll talk about that a little bit later). An hour of amazing sets and a hype crowd rapping constantly reminded me of the great artist Keef really is. His stage presence alone was impressive and surprisingly crowd friendly. After performing the beginning snippets of his songs, he would walk to the nearest fan with their phone in their hands and record a video of himself performing in the camera. He did this several times during the performance of his songs. The hits were non stop and Chief Keef shared with audience members hits back from 2012, where we were first introduced to the rapper.
2. First of His Kind
I was first introduced to the Chicago rapper as a sophomore in high school. At first, I was completely caught off guard by his sound. A lot of "bangs" and "gangs" shouted over a low constructed beat. " No way, this guy can make it", I thought. Listening to "Kobe", "Bang" and "3Hunna", repeatedly for over three days made me understand that even though this artist was different he had something special and unlike no other. The attention the rapper was getting was both positive and negative. Some people ridiculed him based off of his violent lyrics and unflattering portrayal of raw Chicago. Though his hard-hitting style ruffles some feathers, his talent is certainly undeniable. Being the first of his kind he took a lot of hits from critics, but with those hits, he created a new generation of gangsta rap. Notable artists such as Lil Pump and Lil Uzi Vert has gone on record to say that they were greatly inspired be Keef. Mumble rap was initiated by the "Chriaq Legend".
3. Introduction of Chicago Drill
From the melodic rhymes of Common to the fast-paced flow of Twista, we all learned that Chicago artistry comes in all shapes and forms. Between the late '90s and early '00s, Chicago was painted as the Windy City with a smooth sound. Slick and inspired by East Coast jazz, this style of the city introduced us to hip hop heavy hitters such as Kanye West and Lupe Fiasco. These artists created a sound known as alternative hip hop. At that time, that was the only wave everyone was focusing on from Chicago. Then out of nowhere, Chief Keef releases his first top hit "I Don't Like". This song became a Chicago hit after finally portraying the violent reality of a Chicago native youth. The song caught West's attention and he remixed the track with Keef, Pusha T, Jadakiss, and Big Sean. This introductory to the rapper showed the world a new Chicago style called "Drill Music", a form of repetitive Trap. As a prominent leader to this new style, Keef has elevated the careers of fellow Chicago natives and elevated the storytelling behind the vicious cycle of living in Chicago.
4. Young Entrepreneur
At the age of 15, Keith Cozart (at the time) dropped out of high school. Already popular in the South Side gang life , Keef turned his lifestyle into a career. After creating countless of hits and attempting to dodge the court room, Keef decided to created countless of growing businesses all under the age of 25. His first business venture is his own label Glory Boyz Entertainment (GBE) also known as Glo Gang. In his label he has signed various young artists such as Tadoe, Ballout. Tray Savage and many more. Besides his own label, he is also currently working on his own clothing line that is planned to be release in the spring of 2019.
5. Faneto> Mo Bamba & Sicko Mode
"What song is bound to get everyone hype anywhere they go?" This is the age-old question. Some of the top answers include Mo Bamba, Sicko Mode, and Dreams and Nightmares. On paper those songs are amazing, but neither of those songs brings the same energy as Chief Keef's Faneto. Back at the Observatory, Several DJs attempted to soothe the tenacious crowd over, but the only thing that made the crowd distracted from Keef's tardiness was this 2014 hit.
Needless to explain or say more, I'll let these quick videos prove why this song is better than its current competitors.
1. Fetti by Freddie Gibbs, Curren$y & The Alchemist
2. Noir by Smino
3. FM! by Vince Staples
4. Isolation by Kali Uchis
5. SR3MM by Rae Sremmurd
6. Stokeley by Ski Mask the Slump God
7. Negro Swan by Blood Orange
8. Harder than Ever by Lil Baby
9. Astroworld by Travis Scott
10. Dicaprio 2 by J.I.D
All of the old heads can continue coming for this generation's idea of music. Mumble rap, drug references and consistent add libs- that's their only argument against our current state of hip hop. To each its own, is my usually calming personal response. However, lately I've realized that 2018 was shitty for a lot of things but, not for music! Music changes for both the better and for the worst. Some of these changes includes the growth of a Chicago MC, who has been grinding for years and is finally getting the recognition he deserves. Changes of the worst includes the loss of a Pittsburgh white rapper with flavor. 2018 will be classified on its own as a year of triumphs, tributes and trouble ; but through all these troubles it will be considered an interesting year for hip hop.
1. Female Rap
No matter how many Doll's are in the industry, I am more or so excited of the amount of females attempting rap this year! It's about time Nicki Minaj is given a run for her money. With a Grammy nomination and media attention completely on her, Cardi B controlled 2018. Even Minaj held her own with her 2018 release of "Queen'. Another female artist making her name this year is Megan Thee Stallion. The Houston MC's debut EP "Tina Snow", is proof that raunchy is returning for women rap. Artistry is cool but the sex appeal and bad-assness that Lil Kim made us feel in the 90's is finally returning to hip hop. Bay Area's own Saweetie also climbed the charts with her hits Icy and High Maintenance. Other leading female rappers in the industry includes: City Girls, KashDoll, Kodie Shane and Rico Nasty.
2. Iconic Returns
Due to the industry's chaotic lifestyle, it is imperative that every artist takes a little hiatus. Regrouping and rediscovering helps certain artists further establish their positions as a rapper. Some say "absence makes the heart grow fonder", and 2018 proved that theory to be true. Returning officially this year is one of my middle school's favorite Lil Wayne with the "Carter 5". This album was in response to the all of the new fans of hip hop who forgot the reason why some of these new aged rappers started in the first place with an iconic feature from Kendrick Lamar in "Mona Lisa". Another middle school favorite making his return is the top freestyle lyricist of all time Eminem. Slim Shady returned with "Kamikaze" , Nas returned with "Nasir" and another icon of mine Ice Cube returned with "Everything's Corrupt". Both artists continued growing their platform by reintroducing everyone to why they are considered the best of the best.
3. Everyone Loves a Comeback Story
Artists took a lot of L's the previous two years. From demolished rap beefs to a laughable standing in hip hop culture, these artists were almost forgotten in the eyes of hip hop. After his controversial jail release, Meek Mill made it a point to return to 2018 on top. Which he did and in style! Releasing two top albums: "Champions" and 'Legends of the Summer", the Philly rapper reminded everyone that no beef is permanent and he's not that easy to get rid of. Another comeback of the year was Los Angeles' own Tyga. Becoming the youngest Kadashian/Jenner's boy toy left Tyga lost in the new era of hip hop. Luckily his release of the summer hit "Taste" is an homage to the Cali MC getting his groove back. Other chart dropping singles proves that Tyga has something in stores for everyone in 2019. Coming back to the scene after a long hiatus is underground favorite Earl Sweatshirt. The Odd Future alumni returned with classic collaborations with producer Alchemist, Long Beach rapper Vince Staples and his own album "Some Rap Songs".
4. Keeping it Short & Sweet
Music is finally being made with the idea of quality over quantity. Stripping away extra production costs, features and flashy promotional tactics- Artists have developed a new tactic to display their current musical projects. GOOD music dropped several albums this year including: the head man in charge Kanye West, Nas, Kid Cudi and Pusha T. One thing all of these albums have in common is a track list of only seven songs. This common theme has made its way throughout the rest of 2018, with many artists releasing projects with seven songs- some even less. The trend is surprisingly becoming a favorite of mine as it allows me to focus on the actual song beyond the numbers game. Projects with this trend are previously stated EP "Legends of Summer" by Meek Mill, "Nasir" by Nas and "Kids See Ghosts" by Kanye and Cudi.
5. Sound Cloud Lives
2018 said good bye to many of our favorite APPS- Tumblr, Vine and old school favorite My Space. Though sad, the deleting of the tools was necessary due to their low popularity. But, with the large amount of rappers transitioning to stardom, who would've thought that Sound cloud was the next app on the chopping block. The modern day Lime Wire for the gen x youth to search through unreleased music for free, Sound Cloud has constructed the careers of Chicago's Chance the Rapper, the late XXXTentacion and many more. For some odd reason the company almost shut down after stiff competition between Spotify, Apple Music and the overly priced Tidal. Due to Chance's ability to always recognize his roots, he made it his duty to save the fallen app. Other rappers continued using the streaming service thus elevating their careers such as Ski Mask the Slump God, Trippie Redd, Denzel Curry and Uno the Activist.
6. Kings & Queens of R&B
"I am the king of R&B !" The phase heard around the world muttered by fairly new music artist Jacquees. I'm positive he was not even aware of how much backlash he would receive by stating this on one Instagram video. This announcement made the world stop and think of R&B in our current standings. Comparisons between the older and newer generation sparked the bigger question "Who is the overall king of R&B ?" Bringing R&B back to conversations was a big power move of 2018. While everyone was arguing about the king of R&B, the new queen of R&B Elle Mai took over whit her chart topping single "Boo'd Up". Other waves of R&B were introduced in 2018 with sounds from Neo-Soul artists Nao, Blood Orange (Dev Hynes) and Brent Faiyaz.
7. Hip Hop on Screen
Light, Camera, Action ! Hip Hop has taken on a new stage in 2018. With the release of the iconic film "Black Panther" came TDE's "Black Panther" soundtrack. This album features a variety of black artists paying homage to first Black superhero movie. Awards for the movie are already stacking up but the most surprising ones of all are the Golden Globe and Grammy nominations for the soundtrack. Artists on the soundtrack are used to praise such as Kendrick Lamar, Schoolboy Q and Sza. However additional artists on this project includes: fellow TDE members Reason, Ab-Soul and Jay Rock, artists 2 Chainz, Future, Travis Scoot, Vince Staples, Swae Lee, Khalid and The Weeknd are also currently in the running for award winning praise. Other standouts on the album includes Bay Area's own Mozzy and SOB x RBE.
8. Year of the Underdogs
It's about time that certain artists are getting the recognition that they deserve. 2018 saw the growth of many new upcoming artists. Some of these artists worked their asses off and finally got rewarded for it. Underdog of the year award goes to Deamville's own J.I.D. Grinding hard for years the East Atlanta artist caught J.Cole's attention in 2017. 2018 became his stepping stone as his project " DiCaprio 2" displays his craftsmanship and versatility. This album is pretty much on my top 10 album list of 2018. Another underdog receiving the recognition he deserves is TDE's Jay Rock. Ranking TDE is a difficult and pointless since Rock released "Redemption". This project proves Rock's rank among his fellow members and talent.
9. Collaboration Is Key
If there is anything that music taught me in 2018, it is that collaboration is key. This year we saw a lot of projects from husband and wife to mentors and men-tees and we even saw collaborations between long standing industry friends. These partnerships left us with the most memorable tracks of the year like "Sicko Mode". The "Astroworld" track featuring Travis Scott, Drake and soft vocals from Swae Lee was potentially the best collaborated song of the year. Some artists even decided to take their collaborations throughout their full albums. My favorite partnership of the year was "Fetti" by Freddie GIbbs , Curren$y and producer the Alchemist.
10. Rest In Peace
Certainly 2018 had its ups but also it had its downs! 2018 saw the lost of many musical icons from various generations. Losing the classic queen of soul Aretha Franklin , certainly left a empty feeling for the continuous of the year. Some deaths struck as a complete surprise. XXXTENTACION mounted his career by capturing a cult following via Soundcloud. His emo, vulnerable tracks left us all wanting more from the young rapper. Unfortunately, he was shot and killed in June 2018. At the age of only 20, he left us with his albums "?" and "Skins". Another huge lost in the hip hop community was one of my personal favorite Mac Miller. Brash; yet thoughtful, Miller was the perfect example of the late 2000's generational artists. Miller had the ability of finding ways to make music more personable and relatable. He had a knack for finding and co producing the best beats and channeling whatever he was feeling into his art. After releasing his final album "Swimming", Miller passed in September due to his struggle with substance abuse at the age of 26.