To continue the celebration of National Women's History month, the Indigo Stop wanted to explore a unique concept in fashion. Streetwear gets majority of its profits from men; however, the male-dominated space is getting some new neighbors. Women are becoming game players in streetwear fashion. So much that they even created a female counterpart for the streetwear obsessed, Hypebeast. The term Hypebae recognizes the women who appreciates sneaker styles, vintage athletic findings and brand collaborations. Though these women love streetwear culture many brands like Supreme, fail to recognize their place in this market. These Instagram women are changing that and becoming the face of female streetwear. From designers to stylists- meet the Instagram women of streetwear. (Also this list is not a top women of streetwear list! If you know any other cool women who deserve to be on this list add them to the comments below.
Aude-Julie "AJ" Alingue is a fashion designer and creative consultant living in Paris. She also ran her own streetwear and lifestyle blog called Mood. She used her blog as a portfolio for work and creative talents. Her Instagram is as loud and colorful as you world expect from a Parisian designer. She is known for adding a girly flare to male-based clothing and rocking a lot of colors.
Alani Figuero was originally a professional dancer from New York City. However, after posting look after look on Instagram she became a powerhouse in the streetwear fashion industry. She even gained a hosting position on BET's "Colorways and Toeboxes". Every post on her Instagram displays her sense of style by pairing everyday clothing items with the best sneakers. She is also known for her attention to detail. For every look she has a stylish accessory or cool make up twist.
Meet Sanne Poeze! She is known mostly by her blog moniker, Girl on Kicks, Poeze is famous for her solid collection of footwear. She is also a blogger – she’s built a career and a life out of writing, photographing and creating content around what she loves: Sneakers. This European sneakerhead is also known for her large amount of sneakers which she used as a way to inspire thousands of streetwear looks.
Viva La Jaennelle! Jaennelle Vergonio is a insta blogger from Las Vegas, Nevada. She is considered one of the first bloggers who utilized Instagram as a tool to market her fashion taste. Her earlier posts consisted of various flat-lays blending streetwear and glam. Currently, she is still blogging and working social media fashion trends. She is known for her urban flair and ability to take risk.
Last but not least, this is Aleali May. This Los Angeles native got her start by interning and working at Louis Vuitton. After gaining a cult following on Instagram due to her streetwear looks and resume, she became a stable of women's streetwear. Fashion consultant and stylist behind her eponymous lifestyle blog and Instagram account of more than 330,000 fans. She has become a celebrity image consultant, working with the likes of Kendrick Lamar and Kanye West, among others. She also recently built a partnership with Nike Jordan's after releasing three of her own designed sneakers.
1. Anna Wintour
Anna Wintour is the ultimate woman in the fashion industry who should not need an introduction. But for those who don't know, meet the Editor-in-chief of Vogue. Whatever Anna says goes ! Since 1988 she's established several trends. jump started several fashion careers and spearhead fashion campaigns. From the Met Gala to Paris Fashion Week, you are bound to see this woman's signature bob paired with dark designer sunglasses. Don't let her obsession for bright colors fool you, she is known for her no nonsense personality. It was even said that the EIC from "The Devil Wears Prada" (Meryl Streep 's character) was inspired by Wintour. Though it is a hard fashion rumor.
2. Cathy Horyn
Fashion is more than models. designers and influencers. One title that goes deeply forgotten is one of the strongest influencers of them all- fashion journalist. Cathy Horyn is proof of the position's power. Horyn is a critically acclaimed journalist and fashion critic who spent most of her time at the New York Times. The fashion authority provoked the ire of several high profile designers with her honest reviews, Her outspoken articles fired up various feuds with designers and celebrities. But, her response to the backlash of these feuds has earned her a great amount of respect and commanding voice in the fashion industry.
3. Annie Leibovits
Magazines were the original influencers of fashion. In the past, it took more than an I phone's portrait mode and a couple of apps to create amazing visual contents. Photographer Annie Leibovitz is the head photographer in charge within the fashion industry. Leibovitz is a celebrated photographer known for he work in celebrity portraits. Her photos are iconic for capturing celebrities' personalities. "Her images capture intimate or staged moments that reveal the playful and expressive aspects of her sitters". Her work has been contributed in Vogue, Vanity Fair and Rolling Stone. In 1991, she became the first woman ever to have a solo exhibition at the National Portrait Gallery in Washington, D.C.
4. Pat McGrath
We are proud to announce the first African American woman on the list, Pat McGrath. Pat McGrath is the most influential and sought after make up artist in the world. Over the last two decades McGrath has been the artistic force behind creating, launching and developing four international luxury cosmetic brands, including her own recently launched eponymous brand – Pat McGrath Labs. American Vogue named McGrath, "The most influential make-up artist in the world.” CNN voted McGrath "one of the most influential and powerful people in fashion." Ebony magazine named her "the number one most powerful person in fashion," She has created looks for Prada, Louis Vuitton, Versace and many more. She has also done the make up of Madonna, Oprah Winfrey, Taylor Swift and even JLO.
5. Diane Von Fürstenberg
From a princess/ designer to a businesswoman, Diane Von Furstenberg is a fashion powerhouse ! DVF started her career as a fashion assistant while moving from Europe to New York. During her studies, she met a prince and became Princess Furstenberg. Now, most woman will stop their career at being a princess but, DVF wanted her own financial stability and opened her own studio. She had a huge influence over 70's fashion and inspired thousands of woman to build their own businesses. Her collection included various dresses with her own detail print and fabric. Though her royal status came to an end as she divorced her husband, DVF's brand continued to grow as she invented her signature Wrap Dress. In 1972, Fürstenberg designed the wrap dress that was to bring her so much recognition. The dress was made of cotton jersey; Furstenberg's intent was to create something both feminine-looking and easy to care for. Currently DVF is still working the fashion scene with her self-titled brand, several books and even collaborating with former FLOTUS Michelle Obama.
6. Miuccia Prada
The 70's had an incredible group of designer's emerge such as Gucci, Fendi and Louis Vuitton. Another top name appearing in the era was Prada. Miuccia Prada came from a family who designed leather goods. Her brother's found no interest in the family business, thus causing the woman to inherit it in 1978. She transformed the business into one of the largest names in fashion. Her design elements tested the boundaries of women wear and luxurious styling. After seeing the success of her collection she started another secondary brand called Miu Miu. Prada has received numerous accolades for her work, including the CFDA International Designer Award in 2004, and the first International Designer of the Year at the 2013 British Fashion Awards. As of 2017, she is listed as the 79th most powerful woman in the world by Forbes.
7. Vera Wang
Another female designer controlling the current era of fashion is Vera Wang. Wang came from a family of immigrants from China and was a trained professional ice skater. She finally hung up her skates to start a career in Vogue. At the age of 23 she became one of Vogue's youngest senior fashion editor. For 16 years, she held the position and worked with various people within the industry. After being turned down the editor in chief position she joined Ralph Lauren. In 1989, Wang was set to get married to her longtime boyfriend. Unfortunately, she couldn't find a wedding gown for herself. She drew out her own design and had a dressmaker create her dream wedding dress. She turned this story into a business by creating her own bridal boutique in 1990. She has designed looks from Nancy Kerrigan's 1990 Olympic skater dress to several Kardashian wedding dresses. Wang is the most prominent designers of wedding gowns.
8. Rachel Zoe
It is the designer's job to create an inspiring piece. It is the journalist's job to report on that piece. But, the position that gaps them together is the fashion editor or stylist. Rachel Zoe is considered one of the most recognizable stylists of them all. Even though she did not have a fashion styling education, Zoe lived in New York as a fashion editor. During this time she made no money but, enjoyed working with notable celebs like Brenda Song, Lindsey Lohan, Nicole Richie and Miley Cyrus. She even created the 'Boho chic" look with Richie. Before consumers never understood the life of a stylist but, thanks to Zoe she created a successful reality show that displayed her talents as a designer, stylist and mother. Beyond styling, she has built a career by designing her own brand, writing several fashion books and even start her own fashion newspaper.
9. The Kardashians
An influencer is a millennial term that describes bloggers or socialites rocking clothes to boost a brand's profits. Before the Kardashians, the red carpet saw nothing but luxurious designer brands. However, this family of bodacious stylish sisters made it possible for the everyday girl to rock looks similar to theirs. Kim K. West was the original powerhouse of the sisters and even received the first influencer award from the CFDA. She innovated trends to show off her curves and collaborated with hubby Kanye West to make "athleisure" an everyday street style look. The next powerhouse is the youngest of the bunch, Kylie Jenner. Kylie is a social media magnet by being the edgiest sister. She is the sister who originally collaborated with everyday brands like Fashion Nova and Pretty Little Things. Kourtney, the oldest sister has her own style due to her background in Fashion from USC. Though the smallest, Kourt plays with her looks and colors that compliment her amazing skin tone and a healthy body. Khloe Kardashian was a little late bloomer in the fashion department due to her body insecurities. However, she is the most relatable. After transforming her body; KOKO has played with fashion a lot more adding higher heels and fun fabrics. Last but not least is the supermodel of the bunch Kendall Jenner. Kendall is a model, so everything looks perfect on her. With her effortless beauty, long legs and banging body; Kendall can pull off trends that regular girls wouldn't even dare to try.
10. Robyn "Rihanna" Fenty
The woman who can make everything look good. Thank God, for Rihanna ! Rihanna is currently the most influential woman in fashion. The singer started he career as a stylish sweet Island girl. After a lot of re branding, she transformed herself in Bad Girl Rihanna. This woman has rocked everything and started every trend that you are currently witnessing. Her risk taking ability and collective demeanor has elevated her style tremendously. If you are not aware of this women's fashion, you have no business being on this site.
Oh, Angelos! We are slowly learning how to prioritize comfort over excess when it comes to our outfits. Thanks to everyone’s desire to become the next Los Angeles “Insta-famous” girl, a lot of women on the site have been looking the exact same. The Kardashian-like doppelgangers took over the site with their #ad posts in their best Fashion Nova fit. Unfortunately the task of looking like a daily Instagram baddie is completely exhausting and doesn’t really work well in the recent west coast cold. It’s time for us to take a page from other stylish girls from around the world, Cozy Girls.
What Is A "Cozy Girl" ?
On Fairfax Avenue, there is a cult of these women standing in line with hype beast males waiting for the latest Nike drop. These women spend their Saturdays exploring the city to find the best thrift shops and coffee shops. Their minimalist style will draw people in questioning “what they do” and “how do they do it”? Are they stylists, artists or designers? Their lane is almost unheard of, but their allure is enticing. Majority of these women come from other parts of the world where winter is more prevalent such as the East Coast, Down South and even Across the Pond.
Google defines cozy as - a feeling of warmth or comfort. Back in the early ‘00s, the style resonated with girls who preferred loose-fitting casual outerwear. However, Uggs and messy buns did not transfer over to the everyday office wear. 2019 and now we are seeing the term “cozy girl” more loosely. #Cozygirls has transformed its definition to a sub-culture of women. Women dressing comfortably but, still attentive to her style. Her attentiveness to finding vintage designer accessories, collaboration pieces between big and local designers and the latest sneaker drops. Heels are nice but her preferred collection of sneakers will leave you in awe. Her closet is filled with Off White , Reebok, Adidas, Kappa and more. “Cozy Girls” have the ability to be inspired by various things. Between music, entertainment, and culture- these women have the ability to transform an idea into an amazing outfit. Want to learn more about the Cozy Girl Culture ? Here is a quick interview with two stylish women making waves in the trend.
Meet Clarissa Henry @Vintagedollrisa
London style blogger, fashion stylist, and designer of female sports brand GIRLS DO SUCCEED. Her blog has landed her many collaborations with brands such as Nike, Liberty, ASOS, Lazy Oaf, Footasylum, Urban Outfitters, Pretty Little Thing as well as publication features in Highsnobiety, The Guardian, Nylon and Hackney Gazette. With her brand, Clarissa aspires to create a movement and community of girls championing body positivity, diversity, and well-being.
IS: What is your definition of a "Cozy Girl"?
CH: A girl that lives the "baggy is better" lifestyle. The girl who is into streetwear, sportswear, and kicks!
IS: What are your top 5 cozy brands?
CH: Stussy, Champion, Aries, Nike, and Misbhv.
IS: How do you feel about the "Cozy Girl" trend spreading amongst women?
CH: I think it is great!!! Streetwear and the cozy trend has always been limited to men, so I am happy to see a community of girls owning it and making it their own.
IS: Who is your "Cozy Girl" inspiration?
CH: Aleali May @alealimay- Los Angeles streetwear and fashion consultant.
Meet Aerial Yazmine @Aerialyazmine
Atlanta fashion stylist and designer of Yazmine's Clothing @yazminesclothing. Her colorful Instagram gained her a following of 30.9k. A "Jill of All Trades" this cozy girl has had her hand of fashion, hair, and modeling.
IS: What is your definition of a "Cozy Girl"?
AJ: Cozy girl to me means being comfortable with yourself and who you are. It is radiating confidence! So when someone asks me to describe how I'm feeling in on work, "cozy" sums it up.
IS: How do you feel about the "Cozy Girl" trend spreading amongst women?
AJ: I love it! I think more young women should get involved because I do not see a lot of 'cozy" young women in this generation. I see a lot of "uncomfortable" young women and the whole point of women being God's creation is to love yourself... cozy.
IS: What your "Cozy Girl" essential accessories?
AJ: Purses, sunglasses, and jewelry.