Paying $500 to be surrounded by over 100,00 people, is not the dream for many during Coachella weekend. In avoidance of the crowd and the desert heat, an alternative for the festival is the local pool parties. Several brands capitalized on this discovery by throwing a large amount of A-list pool parties during the weekend's festivities. The popularity and mystique of these parties are so high that some people even back out of heading to the Indio Empire Club. Brands that picked up on the celebration are Levi's, Moschino, LA Weekly, and even McDonalds. During the weekend we were able to score invites to these super exclusive parties. Here is a rundown of the top parties for the weekend!
Friday, April 12th
Adidas Sports Club BBQ & Basketball
Kicking off our Coachella weekend was the Adidas Sports Club 'BBQ and Basketball" event. The event was located at the amazing Zenyara Estate and attendees were in awe of the location's mass of beauty. Adidas took over the estate by opening the front lawn for a number of expensive luxurious cars to greet the arriving guests. The location also sported an Adidas-inspired infinity pool, a beach bar, palm tree garden, basketball, soccer and tennis court. On the grill at this event was NFL's Von Miller prepping cuisine with chef Eddie Huang. Attendees then drew their attention to the basketball court with DJ Mo Beatz playing tunes in the background. Playing the "three stripe, three-point shoot out" was athletes Trae Young, Nick "Swaggy P" Young, Candice Parker, and Liz Cambage. After the games and festivities rapper Pusha T took over the stage with performances of "If You Know, You Know" and "Move the Dope". Joining the Virginia rapper on stage was Harlem's own A$AP Ferg.
Lyt x LA Weekly Festival Hotel
At Palm Spring's Korakia Pensione, LYT, in collaboration with LA Weekly celebrated in the desert at the LA Weekly Festival Hotel. The inaugural event featured a wide array of celebrities, influencers, artists, musicians, chefs, fashion designers, art installations, health & wellness programs, pool parties, and craft drinks. Lyt and LA Weekly also had special surprises in store for this select group of invitees and VIPs. During Friday’s event, LA Weekly held its first-ever cannabis competition with specialized cannabis education experts in the industry. Lyt is launching to the public on April 20th, Lyt is the premiere Cannabis concierge service in Los Angeles with the most exclusive and prime products delivered right to your door. Celebrities who chilled poolside at the event were actors Cuba Gooding Jr., Victoria Justice and music-couple Evan Ross and Ashlee Simpson Ross.
Photo credit: Raymond Morris, Shane Lopes and Jennifer Johnson photography
Ciroc Watermelon Party
Directly across the street from the Lyt x LA party was the Ciroc Summer House. In celebration of the Vodka brands launch of their new watermelon flavored drink, Ciroc thew a party during the festival weekend. Straight from Lyt, the Ross' hosted this fun daytime/nighttime pool party. The couple danced the night away with other celebs such as Rocsi Diaz, Karruche Tran, Victor Cruz, Ashley Green, Chanel West Coast and Jasmine Sanders. Guest enjoyed the watermelon inspired shrine and photo stations at the event. Sticking to the festival season's theme there was also a bracelet maker and braiding bar.
Photocredit: Jennifer Johnson & Autumn Indigo
Closing off our Friday night was the 5thn annual Zoeasis party at the Parker Palm Springs. Once again Zoeasis returns to the desert for a Saint-Tropez-inspired soiree under the desert sky inspired by Rachel’s latest collection! The event, inspired by Rachel’s Spring/Summer 2019 Collection, offered custom installations, seasonal bites, hosted bars, and fresh sounds care of COCO & Breezy and Pamela Katz Tick. Rocking the collection during the event were Victoria Justice, Madison Grace, Kiernan Shipka, Alisha Boe and Peris Berelc. The company partnered with Sephora to have several beauty booths for hair, skincare and make up. The brand also put together a confetti video booth, which influencers played with all night. Paramount Picture's Rocketman hosted an immersive photo experience inspired by Elton John. Additional guests included talent and influencers such as Vanessa Morgan, Quincy Brown, Megan Pormer, Erica Pelosini, Eugenie Grey and of course the leading lady herself, Rachel Zoe.
The Zoe Report’s 5th Annual ZOEasis
PHOTO CREDIT: Michael Kovac/Getty Images for The Zoe Report
Saturday, April 13th
Lucky Brand x Rolling Stone Live Desert Jam
Classic denim meets festival fun when Lucky Brand and Rolling Stone Live took over ARRIVE Palm Springs for Lucky Brand’s third annual Desert Jam. This invite only event featured live performances by X Ambassadors, Drax Project, Jax Jones and Ama Lou. The poolside guests enjoyed drinks provided by Ciroc and Heineken. When not jamming out to music guests took photos at the Lucky Brand and Rolling Stone inspired photo booths. Celebs spotted at the daytime event were Olivia Culpo, Ashley Tisdale, Taryn Manning, Justin Combs, Romeo Miller and more.
Photos by Vivien Best/Getty Images Lucky Brand and Rolling Stone Live! Present: Desert Jam 2019
April 13, 2019
Levi's Neon Carnival
Closing our Coachella party list was the most exclusive sought out event of the weekend, the Levis' Neon Carnival. The Neon Carnival, is the unofficial Coachella festival side-party where Leonardo DiCaprio, Drake, Rihanna and Clint Eastwood partied at. Surrounded with blinking Ferris wheels, drunk-driven bumper cars, and 8,000 industry invitees, guest enjoyed the event's 10th anniversary. The crowd of influencer and socialites partied all night long on the dance floor to tunes provided by DJ Ruckus. Beyond the dance floor the attendees played the free party games and enjoyed the attractions from Paramount Pictures' POKÉMON Detective Pikachu and Austrailan brand Bondi Sands. Spotted partying at the star-studded event was Alessandra Ambrosio, Paris Hilton, DiCaprio, Odell Beckham Jr. , 2Chainz, Quavo and Meek Mill.
Photo By: Getty Images for Neon Carnival
More Events that We Missed !
Nylon's Midnight Garden Party
Bootsy Bellows Pool Party
Levis' Party in the Desert
Rhonda Queen of the Desert