About 50 guests enjoyed an intimate concert hosted by Pabst Blue Ribbon Sound Society and R&B artist Pink Sweat$ on Wednesday night.
June 26th- At a hidden warehouse in Downtown Los Angeles, pink covered the walls, floors, and even some of the guest. What was the occasion? For the multi-talented songwriter and producer, Pink Sweat$ of course. Guest enjoyed the event by taking part in the many activities inspired by the Philly artist's life and the term , fearless. Many industry folks and fresh face artists were at attendence including Cynthia Beltran and Aaron Aye.
The event is the flagship for Pabst Sound Society's nationwide 30+ date fearless experience-featuring over 70 incredible artists. Several up and coming artists involved in this campaign ranges from disc jockeys, singers. and dance crews. Artists like Florence & Normandi and Bbymutha will host exclusive pop up shows celebrating fearless artists across America. The return of the company also helps celebrate the bold and brace effort it takes for artist to be creative new voices in our generation. This one night only exclusive event showcases Pink Sweat$ rise to fame and how he an others championed their way to make their dreams come true against all odds.
“Pabst Blue Ribbon’s Sound Society is committed to giving artists and fans an authentic and intimate experience they can’t get anywhere else,” said Kathleen Curran, Pabst Blue Ribbon’s brand manager of music. “We are producing one-off bespoke shows with fearless performers that inspire us, and that we believe are making a positive difference in their communities.”
Sound Society took a dive into what Fearless means in Los Angeles last night, building a temporal and immersive world, that for one night only, took fans inside the singular story of Pink Sweat$, who overcame a career-threatening disease: achalasia and his own self-doubts to become one of music’s breakout stars.
Upon arrival attendees were encouraged to explore, interact and share their fears through a series of resplendent pink installations; the Wall of Fearlessness, Fearless Studio and Fearless Love Lounge. Guests were then transported into The Fearless Stage, where Pink Sweat$ laid bare his own fears in a candid conversation about his upbringing, conquering fear and his approach to creativity and song writing. He then performed a raw improvised freestyle piece based on audience input, before concluding with several of his hits including Would You and Honesty.Working with director Jackson Tisi, Pabst Sound Society and Pink Sweat$ are creating a short film, loosely based around the event and his experiences, that will be shared next month.
In addition to the Pink Sweat$ experience and film, this Summer Sound Society will celebrate fearless artists across America, seeking out alternative venues, partnering with unique local crews and commissioning innovative creatives to produce over 30 pop-up events that get fans up-close and personal with artists who have something to say.
To find the next pop up sow for Pabst Sound Society click on the link here.