Paying $500 to be surrounded by over 100,00 people, is not the dream for many during Coachella weekend. In avoidance of the crowd and the desert heat, an alternative for the festival is the local pool parties. Several brands capitalized on this discovery by throwing a large amount of A-list pool parties during the weekend's festivities. The popularity and mystique of these parties are so high that some people even back out of heading to the Indio Empire Club. Brands that picked up on the celebration are Levi's, Moschino, LA Weekly, and even McDonalds. During the weekend we were able to score invites to these super exclusive parties. Here is a rundown of the top parties for the weekend!
Friday, April 12th
Adidas Sports Club BBQ & Basketball
Kicking off our Coachella weekend was the Adidas Sports Club 'BBQ and Basketball" event. The event was located at the amazing Zenyara Estate and attendees were in awe of the location's mass of beauty. Adidas took over the estate by opening the front lawn for a number of expensive luxurious cars to greet the arriving guests. The location also sported an Adidas-inspired infinity pool, a beach bar, palm tree garden, basketball, soccer and tennis court. On the grill at this event was NFL's Von Miller prepping cuisine with chef Eddie Huang. Attendees then drew their attention to the basketball court with DJ Mo Beatz playing tunes in the background. Playing the "three stripe, three-point shoot out" was athletes Trae Young, Nick "Swaggy P" Young, Candice Parker, and Liz Cambage. After the games and festivities rapper Pusha T took over the stage with performances of "If You Know, You Know" and "Move the Dope". Joining the Virginia rapper on stage was Harlem's own A$AP Ferg.
Lyt x LA Weekly Festival Hotel
At Palm Spring's Korakia Pensione, LYT, in collaboration with LA Weekly celebrated in the desert at the LA Weekly Festival Hotel. The inaugural event featured a wide array of celebrities, influencers, artists, musicians, chefs, fashion designers, art installations, health & wellness programs, pool parties, and craft drinks. Lyt and LA Weekly also had special surprises in store for this select group of invitees and VIPs. During Friday’s event, LA Weekly held its first-ever cannabis competition with specialized cannabis education experts in the industry. Lyt is launching to the public on April 20th, Lyt is the premiere Cannabis concierge service in Los Angeles with the most exclusive and prime products delivered right to your door. Celebrities who chilled poolside at the event were actors Cuba Gooding Jr., Victoria Justice and music-couple Evan Ross and Ashlee Simpson Ross.
Photo credit: Raymond Morris, Shane Lopes and Jennifer Johnson photography
Ciroc Watermelon Party
Directly across the street from the Lyt x LA party was the Ciroc Summer House. In celebration of the Vodka brands launch of their new watermelon flavored drink, Ciroc thew a party during the festival weekend. Straight from Lyt, the Ross' hosted this fun daytime/nighttime pool party. The couple danced the night away with other celebs such as Rocsi Diaz, Karruche Tran, Victor Cruz, Ashley Green, Chanel West Coast and Jasmine Sanders. Guest enjoyed the watermelon inspired shrine and photo stations at the event. Sticking to the festival season's theme there was also a bracelet maker and braiding bar.
Photocredit: Jennifer Johnson & Autumn Indigo
Closing off our Friday night was the 5thn annual Zoeasis party at the Parker Palm Springs. Once again Zoeasis returns to the desert for a Saint-Tropez-inspired soiree under the desert sky inspired by Rachel’s latest collection! The event, inspired by Rachel’s Spring/Summer 2019 Collection, offered custom installations, seasonal bites, hosted bars, and fresh sounds care of COCO & Breezy and Pamela Katz Tick. Rocking the collection during the event were Victoria Justice, Madison Grace, Kiernan Shipka, Alisha Boe and Peris Berelc. The company partnered with Sephora to have several beauty booths for hair, skincare and make up. The brand also put together a confetti video booth, which influencers played with all night. Paramount Picture's Rocketman hosted an immersive photo experience inspired by Elton John. Additional guests included talent and influencers such as Vanessa Morgan, Quincy Brown, Megan Pormer, Erica Pelosini, Eugenie Grey and of course the leading lady herself, Rachel Zoe.
The Zoe Report’s 5th Annual ZOEasis
PHOTO CREDIT: Michael Kovac/Getty Images for The Zoe Report
Saturday, April 13th
Lucky Brand x Rolling Stone Live Desert Jam
Classic denim meets festival fun when Lucky Brand and Rolling Stone Live took over ARRIVE Palm Springs for Lucky Brand’s third annual Desert Jam. This invite only event featured live performances by X Ambassadors, Drax Project, Jax Jones and Ama Lou. The poolside guests enjoyed drinks provided by Ciroc and Heineken. When not jamming out to music guests took photos at the Lucky Brand and Rolling Stone inspired photo booths. Celebs spotted at the daytime event were Olivia Culpo, Ashley Tisdale, Taryn Manning, Justin Combs, Romeo Miller and more.
Photos by Vivien Best/Getty Images Lucky Brand and Rolling Stone Live! Present: Desert Jam 2019
April 13, 2019
Levi's Neon Carnival
Closing our Coachella party list was the most exclusive sought out event of the weekend, the Levis' Neon Carnival. The Neon Carnival, is the unofficial Coachella festival side-party where Leonardo DiCaprio, Drake, Rihanna and Clint Eastwood partied at. Surrounded with blinking Ferris wheels, drunk-driven bumper cars, and 8,000 industry invitees, guest enjoyed the event's 10th anniversary. The crowd of influencer and socialites partied all night long on the dance floor to tunes provided by DJ Ruckus. Beyond the dance floor the attendees played the free party games and enjoyed the attractions from Paramount Pictures' POKÉMON Detective Pikachu and Austrailan brand Bondi Sands. Spotted partying at the star-studded event was Alessandra Ambrosio, Paris Hilton, DiCaprio, Odell Beckham Jr. , 2Chainz, Quavo and Meek Mill.
Photo By: Getty Images for Neon Carnival
More Events that We Missed !
Nylon's Midnight Garden Party
Bootsy Bellows Pool Party
Levis' Party in the Desert
Rhonda Queen of the Desert
Friday night, Forever 21 celebrated International Women's Day in style with an exclusive party in Los Angeles.
March 8th- In celebration of the Forever 21 x International Women's Day collection, a range of female artists joined Forever 21 for an exclusive concert to celebrate female empowerment at the El Rey Theater on March 8th. Socialites, models and creatives partied all night to tunes provided by DJ Softest Hard, DJ Mados and DJ Jadaboo. With passionate performances from fierce women such as: Natti Natsha, Bia, and more; This was a women's day that no one will ever forget!
Technically the month of March is National Women's History Month, however, the 8th is the dedicated date for International Women's Day. Being a leading retailer of women's fashion, Forever 21 decided to kick off the holiday with a collaborative project. Forever 21 created a capsule collection that promotes women empowerment. "Queendom", "Feminist" and "I Am Woman" are just a few of the phrases that are printed along the many Forever 21 products. For each piece sold, Forever 21 will donate $1 to Girls Inc., with a minimum donation of $50k. This non-profit organization partner various schools with different companies that elevate a pro-girl environment. Talk about fashion for a cause!
To further the campaign's movement, Forever 21 used this occasion as an opportunity to connect with their music fans. They collaborated with 10 female musicians from various genres to model the collection on their social media posts. The musicians includes: Natti Natasha, Gabby Barrett, Dounia Tazi, Ari Lennox, Kassi Ashton, Bia, Yumi, Madds, Chloe Kohanski. and Margie Ashcroft.
In honor of Women's Day, the El Rey Theater was decked out in pink decor . Opening the event, guests got the opportunity to walk the pink carpet with photographers shooting at their way. Entering into the theater, El Cartel provided free tacos and Babe provided their tasty alcoholic drinks. The lobby of the location was decorated with photos from the campaign and three interactive backgrounds. The first background was sponsored by Afterpay and Made by Her. The second one featured pink crystal beads hanging from the ceiling. The last background was the most popular of the bunch. A wall of white flowers, pink roses and a large mirror that reflected "girl influence". For entertainment, guest took several photos at the interactive walls and at the digital photo booth. A highlight of the night was the "Cash Grab" game. The Cash Cube Money Machine captivated the crowd, driving them to participate for a chance to grab Forever 21's customized cash, which converted to $4 per free clothing item. Kicking off the performances for the night was Dominican singer and songwriter Natti Natasha. Other performances were provided by rapper Bia, singer/activist Dounia, American Idols' Gabby Barrett, Kassi Ashton, Chloe Kohanski, Yumi and Margie Plus.
The collection officially launched on February 21st, and features pieces for women, men and children, which ranges from $4 to $30. Shop the Forever 21 x Girls Inc. International Women’s Day capsule collection right now both online and at F21 stores, with $1 from every sale being donated to Girl Inc.
Photo Credit; Forever 21 // @jerrittclark
Artists, bloggers and socialites celebrated the All-American brand Guess and Latin artist J.Balvin's collaboration at West Hollywood on Friday night.
Feb 8th- Good vibes were definitely present at the launch party for "GUESS Vibras" the exclusive collection designed by global music star J.Balvin. Celebrities, influencers, and guests partied all night Miami-style at a humongous Hollywood warehouse. Notable celebs at the event included: J.Balvin (duh!), Diplo, Ty Dolla $ign, Torey Lanez, Bia, Becky G, James Kennedy, Raquel Leviss, Drake Bell, Scottie Pippen and many more.
Another prominent figure at attendance was Guess co-founder, Nicolai Marciano. Along with his brother, Marciano founded the company in 1983, when the brand sold strictly denim. 38-years later, the brand produces clothing, accessories, shoes, and perfumes for both men and women. Under the current direction of Nicolai, Guess has found its way in the repertoire of the streetwear world. With silent moves and smart connections to the rap industry. this new age renaissance is putting Guess back on the map. The company has previously created collaboration collections with Round Two founder Sean Wotherspoon and rapper/fashion icon A$AP Rocky.
Choosing J.Balvin as the next collaborative designer was a great way to start the brand's new year. The Colombian performer's career took off in 2017 after the release of his hit "Mi Gente". His 2018 was also impressive with his Grammy - nominated hit, Cardi B's "I Like It". His music has sparked the current wave of American and Latin music. by introducing Spanish-language music to a global audience. Beyond his musical contributions, Balvin is also known for his loud and eclectic fashion taste. “J Balvin is full of life and good energy. The entire collection is about vibes and what he represents to the culture and the music", Marciano said. "Watching him express that through the Guess lens in the campaign and his influence on the clothing and colors was transforming and a first for Guess. To be able to make this happen with J Balvin and with Guess is a special moment in time.”
Perfectly timed, the launch party was one of the many opening events during Los Angeles' Grammy weekend. Lines of attendees gathered outside the Hollywood warehouse to get inside of the invite-only event. Entering the venue, guests immediately could spot the Balvin artistic direction. Bright colors, altered happy faced logos, and inflatable palm trees- the event's decor was inspired by the collection. The atmosphere made a perfect backdrop for hundreds of social media photos for the night. Guests danced all night to a selection of music that blended hip-hop, r&b, and reggaeton. While partying guests were also treated to custom snow cones from Happy Ice and signature Buchanan’s whiskey cocktails. Guests were also entertained by ice hockey and basketball shot ball game set. The ambiance was lively though it was odd to see stuck up Angelos partying all night long to both new and throwback tunes, taking shots of infused cocktails and playing a competitive game of one-on-one basketball. Closing the night was a performance from the man of the hour, J.Balvin himself. The electrifying performance included his top hits "Mi Gente", " I Like It" and "Vibras".
The 42-piece collection ( which ranges between $12-$200) was inspired by Balvin's latest album "Vibras". Showcasing Balvin's taste of colorful streetwear and retro trends was the mission of this collaboration. "The collection is about 'Vibras': nice energy, nice vibes, just smile and that's what we need, all love", Balvin said to Billboard. The women's selection from the line incorporates loud colors within bodysuits, bandeaus and tank tops paired with accessories. The men's pieces are a little more fun due to Balvin challenging men to wear more risky colors such as hot pink or blood orange. Pieces include the classic over-sized Guess stripe tee shirt stamped with the 'Vibras' logo and a cool pair of kickboxing shorts for both men and women. This collaboration is a highlight for both brand and artist, as this is the brand's first collaboration with a male Latino artist. Could this be the start of a fashion career for Balvin? One thing we know for sure is that this young man's future is as bright as his vibrant pieces within his debut collection. "Partnering with Guess and designing my first collaboration with a global brand has been a dream, and this really is just the beginning," Balvin said.
The Miami inspired clothing officially landed in Guess shops on February 8th. To shop the collection click here.
Thousands of Women took a stand at the third annual Women's March in Downtown Los Angeles.
Rumors of cancellations after backlash from lack of diversity almost ruined the annual Women's March of Los Angeles. But after constant back and forth meetings with the press, organizers officially decided to continue the event. Ironically placed on Martin Luther King weekend, the march for me is a reminder of my position in America as a black woman. Though I understood the concerns over the number of minorities at the attendance of the previous year's march, I found it increasingly necessary to continue this tradition. Last year was my first time attending the event. Walking with thousands of women of all colors, sizes and from various backgrounds, I've never felt more powerful.
Jan. 20, 2018- Walking down the streets of Los Angeles, I did notice something a little off during the march. There was a large number of white women there (74% to be exact). I was not intimidated by the high number of white women there because I was fully aware of our cause. To me regardless of what race we were, we all had to acknowledge that 2017 was a scary year for women. The newly elected President of the United States was able to dodge past sexual assault cases, make racist comments and utilize his male "white" privilege to become the most powerful person in America. All while defeating the first women running for the position, great job America! With the new dictator in charge, other movements began being exposed such as disorderly conduct of sexual assault and regulation on a woman's body. Women came together that day to show that enough is enough! I didn't care about what women were at the march, I cared for anyone who woke up that Saturday morning with the intentions of fighting for women's rights. Unfortunately, not many people had that same notion.
Minority women complained and even organizers admitted that there was a huge difference in numbers of minorities versus white women at attendance. This complaint and the huge backlash of the non-profit organization being anti-Semitic, 2018 was planned to be the march last year of service. As the rain cleared, so did people's doubts about continuing the event. It was officially announced that the march would be continued the previous weekend.
Last Year at the 2018 Women's March Los Angeles
Jan. 19, 2019- Lyft assisted the day's traffic forecast by offering marchers a discounted code to ride to the event. Per usual Downtown Los Angeles was extremely crowded, but marchers avoided the crowds by ride sharing and taking the local metro. The march began at 9 A.M at Pershing Square with reportedly 250,000 attendees. Several streets in the area were closed off for the occasion including Grand, Hill, and Broadway. Starting at Olive and 6th Street, I was anxious to see what the crowd was going to be like post-backlash and post-government shutdown. With an obvious growth of demographics within the audience, it was prevalent that Americans have had enough of the current political B.S. Attendees with iconic posters with phrases such as "I'm With Her" and "Love Trumps Hate" filled the stage at 6th Street. After a couple of speeches and shouts of "Si Se Puedes", all of us were ready for the march. "Who Run the World ?", Beyonce shouted through the speakers while the multitude of both women and men shouted "girls'. This enigmatic energy filled the streets of Downtown Los Angeles. Women from all walks of life celebrated, complimented and uplifted each other. Women empowerment is initially expected from women at a march however, the shocker was the large groups of men and children supporting the cause. Standing next to the moving speaker, I noticed the march eventually turning into a dance party. We partied all the way to Grand Park dancing to music from Cardi B, Whitney Houston, and Lady Gaga. When the music was off several organizations took it upon themselves to shout for democracy and against Trump's recent political attacks towards immigrants. Almost an hour after the march take off, we finally made it to City Hall, where a stage sat for upcoming speakers. Celebrity guest speakers included La Verne Cox, Sarah Hyland, Lance Bass, Anjelica Huston, Lauren Jauregui, and Ricki Lake.
After another successful year of telling off Trump supporters and dancing with thousands of women, I am reminded of the importance of this march. At the end of the day, I was exhausted. My voice was run down from shouting at four men for telling me that this march is not necessary and that women need to keep both their mouths and legs closed. I was furious and felt defeated. "What's the point of continuing these marches if people were going to bring their negativity to this positive event," I thought. I walked away from the argument realizing that there is nothing that I can do to eliminate ignorance. Just as I was leaving I noticed a floral exhibit set up on the corner of the street. The wooden panels covered in flowers held up photos of iconic women like Michelle Obama. While attempting to take photos of the platform, my view was blocked by a little girl. The girl stared at the platform and began touching the photos and reading about these legendary women. Her family continued walking along, while she continued to stare in awe at the unique set up. It then hit me, this is exactly why I march. I march for the girls coming into the world after me. I refuse to let my generation be the one completely responsible for letting our government run a complete shit show. Being a bystander is what got us here in the first place and I no longer could remain silent. Seeing these women, men and children all stand for things that should be common sense reminded me that we're going to be alright. Trump's election was a minor setback for a major comeback. Could 2019 be the year where America finally get its' life together? Well based off of this march I can say that this is exactly what democracy looks like.