The traveling pop-up exhibit, 29 Rooms is returning to Los Angeles for five-days only. Yes, that’s right, only five days! Downtown’s The Reef will host the experience for December 5th-9th. Produced by the women-focused digital media outlet Refinery29, this art exhibit celebrates community, culture and creativity; and I got a first look at it all! September 2015, the first 29 Rooms was installed with the idea to bring Refinery29 to life for everyday readers. Core values for the brand includes: Imagination, Inclusivety, Individuality and Impact. Popularity for the brand skyrocketed as this became the first of many pop up exhibits to hit the streets. From New York to the world, the exhibit has traveled to Los Angeles, Chicago, San Francisco and many more. This Instagram playhouse has become an annual occasion for socialites, bloggers and even a couple of celebs. In order to explain the magnificent production of this artistic experience without being a huge spoiler alert, I decided to present this article as "The Things to Know Before You Go to the 29 Rooms”.
1. How Much?
Of course, this is the first thing I’m going to tell you! Many people are afraid to visit these Los Angeles pop ups because of their fear of the price. Lucky for you, this experience is very inexpensive. General Admission($39.99) for the 29 Rooms includes three hours to explore the interactive playground. Hurry Up and purchase those tickets though because the 5 DAY EVENT is almost SOLD OUT! All ticket proceeds go to the company’s non profit partner. Several brands on Instagram are also giving away tickets to the event, so good luck on finding them.
Los Angeles’ theme for the touring exhibit is #ExpandYourReality. This experience is “the break you need from our fast-paced, digital world and dissonant political climate.” Each of the 29 Rooms has a theme that helps participants find themselves spiritually and politically. Various artistic platforms will be presented to the audience such as music, sensory experiences, games, activities and more. Whether it’s writing an intimate letter to oneself or playing a game of “Know Your Rights”, the exhibits are sure to leave a mark both on your mind and on your Instagram. Best suggestion for the trip, make sure you're camera ready, because you're definitely going to want to take photos in every single one of the 29 Rooms.
3. Sticking to their Values
Stated previously above, each room represents a value that the company believes. With the current state of our government, Refinery29 has as a lot to say. Each room expresses a passion that the company feels strongly about. One room that inspired me the most is Room #7. Titled "A Long Line of Queendom" this room is a collaboration with Unbothered. This room celebrates the Black Women with phrases that promotes #blackgirlmagic plastered onto the walls.
Sticking to their values, many of the rooms were collaborated with non profit organizations to bring certain messages to life like the "Plan B Hotline" room. This turned-into-art phone booth shares experiences from various people about the current state of our birth control options. While partnering with various causes and artists, there should be a room for everyone to appreciate.
4. Night Fun
One con of this 5-day event is the several people preparing to crowd the space. A trick to avoid those hectic lines cost a little more than General Admission , but might be worth the extra $20. Adding more opportunities for guests to visit 29Rooms, this year the exhibit has an After Party ($69.99) option. Admission to the 29Rooms After Dark ticket includes a GA ticket plus:
5. Extra Tea: Mastercard x Fred Segal
In addition to previewing art exhibits and collaborations, Mastercard decided to join in the fun with a collaboration of their own. This section of the exhibit is a preview of the partnership between Mastercard and Sunset's own Fred Segal. More tea on this collaboration will be coming soon on the blog.