Taking on the fashion world visually is a role that Justice Piggue already acquired as a photographer. Following the careers of other renowned photographers, Piggue decided to reimagine her career, this time as a fashion designer. Designers are challenged with the brutal honesty, as well as the dishonesty of the industry. Piggue learned that it takes a team that is both “Humble and Hungry” to achieve whatever they put their mind to.
With California origins, Piggue was already aware of her artistic dreams in the bright lights, big city. In Las Vegas, Piggue had a growing career as a photographer. Working with various muses such as fashion, music and artists helped inspire her passion for other fields.
“It was out of nowhere that I decided I wanted to have my own clothing line,” Piggue said.
Being a photographer helped widened Piggue’s visual talents and increased her skills needed for her own brand. Her next step was researching ways to create her own brand and she realized she needed a helping hand.
Nalani Carter, Piggue’s friend and business partner, is the second in command of “Humble and Hungry”. While maintaining her grades and finishing school, Piggue approached her with the idea of starting their brand after coming up with the idea.
“At first I thought it was just an idea,” Carter said.
“After she showed me the photos of the brand and we started visiting designers it all hit me.”
Even though, the idea came from nowhere, both Piggue and Carter had dabbled a little into the fashion world. Both have been told consistently that they had great style and Piggue participated in one high school fashion class. The idea was there but Piggue soon found out, that she needed more than a vision and trust worthy partner to create a clothing brand.
“As I was getting more information about starting a brand, I realized that creating a brand is not a one man job,” Piggue said.
“If you want a successful brand you need more than one person.”
Building A Team
Fashion is typically a hard career to handle alone. One person cannot stand the stress of designing a line, marketing it, purchasing it and etc. It is rarely completely run by a single individual. Of course one individual can have the idea, it takes a team of graphic designers, salespeople and marketers to further that vision. Finding creatively talented people is a hassle, but it can be accomplished. The difficult part is building a team with people you can trust.
“For me it was like creating a business partnership with someone I trusted, out of anyone in this world I trusted her the most”, Piggue said.
Piggue presented the idea to Carter by showing her visuals and ideas of the collection. Carter participated by finding graphic designers that can turn their dreams to real life. Building a brand with a partner is usually not easy but both Piggue and Carter utilized what they called-a collaboration factor.
“The idea of this factor is networking with other people”, Piggue said.
“Even though we know the same people, everyday we interact with different kinds of people who can support our brand.
In the process of looking for a designer, the duo met Rick Juego. Juego was previously a designer for well known brands such Diamond Supply and Crooks & Castles.As time went by the team grew with various designers and followers for the brand. One of the brand’s followers includes Piggue’s assistant, Angel Gutierrez. Gutierrez has been Piggue’s photography assistant for two and a half years and has contributed to viewing the behind the scene process of the brand.
“I love the brand humble and hungry because it was brought upon hard work and dedication”, Gutierez said.
“Her brand also speaks a lot about her, not only is she a humble and respected person but she's also a hungry, hard working and goes for her dream type of person.
“Humble & Hungry”
“Seven months ago at my grandma’s house, I came up with the name of the brand,” Piggue said.
“After what I went through with this brand, I realized that I had to be hungry to achieve and humble at the same time.”
Popular street wear brands struggle to find the wow factor incomparable to other brands. Other brand’s niche relates to vintage, throwback, skater and hip hop culture. The brand focuses on the grind to get to the top, and their model of being both humble and hungry. The duo’s current goal is to continue to spread their motto and inspire the message throughout the youth.
The current pieces of the brand are the Humble & Hungry Signature shirt and jacket. Both pieces of the introductory collection showcase the brand’s logo with various symbols representing the brand such as a lion and a money bag. As time goes by the brand’s collection will continue to add new pieces based off of the brand’s response. So far, the windbreakers and shirts have been a fan favorite and are continuously selling out. Though Piggue wants to continue the street wear style of the brand, in the future, she wants to switch it up by adding various pieces like cardigans.
Their future endeavors include spreading as far as they can possibly can. After stealing the scene in Nevada, the ultimate goal is to grow and progress. They want to progress by doing pop up shops in popular areas, joining local fashion shows and interviewing with blogs. Currently the brand is rising in Los Angeles and Piggue is continuing building her brand with the concepts of loyalty, humble and hungry.
“The ultimate tip is to make sure your team is trustworthy and loyal,” Piggue said.
“Also continue to never give up and achieve everything you put your mind to.