Due to my busy schedule, it has been a while since I enjoyed a Los Angeles Affair. I missed those long nights being treated like a C-list! I missed the music, the ambiance, the crowd and most importantly the open bar. Surprisingly, I even missed chasing after my Uber driver before and after the party. To revisit my thrill, I took a trip to one of my favorite rapper's first collection launch. My return to the party scene at the PUMA Big Sean SS18 release certainly did not disappoint.
Tucked away in Hollywood, over 50 bloggers, fashion enthusiasts, rappers, actors, directors and more from the Los Angeles lifestyle scene gathered at the Goya Studios Sound Stage, The event was extremely exclusive and invite only!
In celebration of PUMA's continuing success, the brand decided to collaborate with Big Sean for his debut collection. PUMA has been taking the celebrity influencer route and has been collaborating with athletes like Walt "Clyde" Frazier, socialites like Kylie Jenner and style icons like Rihanna. To choose the Detroit rapper was a surprising yet smart decision. Honoring their 65 years in the industry, PUMA created this collection recognizing sport's heritage with a not so classic edge coming from Big Sean's infused Detroit styling. As a rapper, Big Sean proved to be considered fashion forward with his unique take on street wear trends. His stylist Ade Samuel who also works with his current girlfriend Jhene Aiko, developed the technique of combining street wear with classic luxury. The collection included track suits with unique colors such as beige, navy blue and green detailing. The suits are functional to wear both while working out and for a go to day due to the fabric and unique materials. The star of the collection is the Don Sean's spin to the PUMA's suede. The suede is celebrating its 50th anniversary with Big Sean's "White Whisper". The beige suede accented with the rapper's signature and a heel tab done in green, white and blue, which plans to be released March 22.
Tucked into the streets of Hollywood, Big Sean brought Detroit to Los Angeles. First with the food and drinks, provided by Remy Martin and the Midwestern food truck Harold's Chicken Shack. The bar had various infused cocktails called the "50", "Don" and the "Classic" (list of ingredients for these drink will be included in a photo below). Also in addition to the food and drinks, the event sported a classic pop up version of a barber shop. Music for the event was provided by DJ MoBeatz from the Real 92.3. Big Sean's personal barbers, Kahlil & Jeremy offered free line ups for male guests in attendance. Behind the shop was a dope photo opp including a barbershop chair in front of s green screen. The screen displayed an ocean like background with crushing waves. Contrasting the classic Detroit theme, was an ambiance reminiscent to a morning shore in Los Angeles. Guests were surrounded with rocks, trees and fog. Making this a creative and contrasting theme to display the LA meets Detroit collection.
Ending the night Big Sean gave an amazing performance of his top songs including: "IDFWU", "Bounce Back" and "I Feel Blessed". Throughout the performance Big Sean touched on his recent success, thanking the audience and developing goals within your career. Inspiring the crowd via music, community service and now fashion, Big Sean has proven that he is more than your average rapper.
Now I am sure you have read the tabloids, gossip blogs and news about the controversial event that is the Slut Walk. Lingerie wearing ladies marched the streets of Downtown to shout and demand for respect, something that should be automatically given. The websites covered the minor topics of the event including, 21 Savage holding a poster which read ,"I'm a h*e too". However, there were a large amount of celebrities that participated for the cause, and joined Amber Rose to make a difference. Unfortunately, many of these blogs missed these moments.
Lucky for us a collaborative project between the Indigo Stop and Poetic Photography covered the star studded event for a cause.
2017 has been a year of protests, boycotts and civil marches. Entering October, the tradition of rallies for a cause was continued By Amber Rose. Rose's third annual slut walk invited all to join her in a march for sexual injustice and gender inequality.Walking down the streets of Downtown Los Angeles, sporting their revealing costumes and boldly worded signs, many protesters including Rose raised awareness for their causes.
Year after year, women like Rose are constantly harassed with terms such as "hoe", "slut" and many more! Fighting back against these terms, she decided to bring the already created movement to Los Angeles. According to the website's mission statement, "The Amber Rose Slut Walk aims to impact and uplift, while shifting the paradigm of rape culture. The event provides a safe, all-inclusive space to entertain, educate and empower."
Always faced with criticism for the event, Rose continued to shine through the event like only she could. Sporting a new look and looking unapologetically happy, Rose marched with a cape reading "captain save a hoe". She also used the event to help catapult new artists careers. Many new vendors, comedians, up and coming artist had the opportunity to put on the show themselves. One of the artist, included photographer Justice Piggue. A part of Poetic Photography's global takeover, she was invited to shoot the star studded event and lived for the moment.
This year's celebration included a speech from the Muva of Occasions , Amber Rose. Where she once again acknowledged the message of the event and how we can make an effective change as a society. She also was joined by her best friend Black Chynna and boyfriend 21 Savage. Various celebrities were at attendance of the event including Kehlani, Big Boy and more.
There was also an educational aspect this year's occasion. Special teachers had workshops on knowing your rights, sex task and relationships. Music and moguls collided against rape culture, showing both activism and heroism. It is not every day that celebrities take out time or a full day to use their platform in a message that responds to self love, bullying and sex shaming. As Rose continues to throw this amazing event, I can only hope that more men would understand the purpose. No, it is not just for women to walk around nearly naked saying inappropriate things! This event has a deeper meaning and Rose will continue to shout it loudly and proudly.
"Instead of telling women how to dress or assuming it is their fault, we have to teach men that no means no". Rose's message was heard throughout all of Downtown Los Angeles